Stop debating.
Start deciding.
ChoiceBoard is group decision-making software. Teams define options and factors, answer quick head-to-head comparisons, and get a ranked result with a measured level of agreement — a decision they can defend.
Which gets your team to a decision faster?
ChoiceBoard
You just made three comparisons in about fifteen seconds. That's the entire product — now imagine it with your whole team and a decision that actually matters.
Agreement with your future self0%
How to make a group decision in four steps
No training, no facilitation degree, no 40-tab spreadsheet. Frame the decision once — ChoiceBoard handles the structure, the math, and the diplomacy.
Frame the decision
Name your project, list the options on the table, and add the factors that matter — or keep it simple with an overall comparison.
Invite anyone
Share a private link or send email invites. Participants need zero accounts and zero onboarding — they just click and go.
Compare, one pair at a time
Everyone answers simple head-to-head questions: “Which option is better for cost?” Ten seconds each, on any device.
Get a defensible answer
A statistically ranked result with confidence, agreement, and what drove the outcome — ready to present, share, or export.
Your decision matrix, minus the spreadsheet fights
A weighted decision matrix sounds rigorous — until five people invent scores from thin air, anchor on the loudest voice, and argue over cell C7. ChoiceBoard gets you the rigor without the theater.
No made-up numbers
Nobody has to decide whether “flexibility” is a 7 or an 8. Simple either-or judgments do the work, and the model computes the scores.
No anchoring, no groupthink
Everyone compares independently, so the quiet expert counts as much as the confident VP. Disagreement is surfaced, not steamrolled.
Weights earned, not guessed
Factor importance comes from the same head-to-head process — so “what matters most” reflects your team, not one person's gut.
Which option is better for total cost?
Ranking confidence: Good~2 min left
Everyone weighs in. You stay in control.
Collecting input shouldn't mean handing out admin access — or chasing people for a week. Invite participants with a link, and decide exactly what each person sees.
Frictionless participation
No accounts, no downloads. Participants open a link on any device and answer one focused question at a time — with autosave and resume.
Tiered result access
Compare only, compare and see your own results, or full report access. You choose per invite — and every link is revocable.
Live participation tracking
See who's opened, who's mid-way, and who's done. Nudge the stragglers, close input on your deadline, and lock the result.
Results you can defend in any boardroom
“Trust me” isn't a methodology. ChoiceBoard's Bayesian ranking engine shows the answer and the evidence — so your decision survives the toughest question in the room: “How did you get this?”
A clear recommendation
Pick-one projects surface a recommended option with its lead over the runner-up. Rank-all projects deliver a full priority order with natural tiers.
Confidence & agreement, quantified
See how solid the ranking is, how aligned the group is, and exactly where people disagree — before you commit, not after.
What actually moved the needle
Factor importance, differentiation, and decision leverage show which trade-offs drove the outcome — and which were noise.
Ready to present
Preliminary vs. final states, print and export views, and controlled sharing — walk into the meeting with the answer, not another meeting.
Walk in aligned. Talk about what actually matters.
Most decision meetings are people trading opinions from memory. With ChoiceBoard, everyone arrives looking at the same collective ranking and factor weights — so the conversation is about real substance, not idiosyncratic takes, and its essence is captured.
One shared view of the group's thinking
Collective rankings and factor weights on one screen — everyone sees the same evidence, so nobody's arguing from a different set of facts.
Spend the meeting on the real disagreements
ChoiceBoard shows exactly where the group splits — so you skip the parts everyone already agrees on and dig into the trade-offs that matter.
The decision's essence, captured
What was chosen, why, how confident the group was, and who disagreed — recorded and shareable, so nobody relitigates it in six weeks.
One tool for every high-stakes choice
If it has more than one option and more than one opinion, it belongs on a ChoiceBoard.
Vendor & software selection
Compare platforms, agencies, and implementation partners on the factors your team actually cares about — and document why you chose.
Feature & roadmap prioritization
Rank the backlog with input from product, engineering, and sales — and see where the org genuinely disagrees.
Hiring decisions
Turn panel gut-feel into structured candidate comparisons — consistent, bias-resistant, and easy to debrief.
Budget & portfolio allocation
Prioritize initiatives and investments with a ranking the whole leadership team helped build — and can stand behind.
Naming & creative reviews
Pick the logo, name, or campaign without the reply-all thread. Fast pairwise votes beat endless opinions.
Strategy trade-offs
Market entry, org design, build-vs-buy — structure the big calls so the debate is about substance, not volume.
Start with the free tier
Use ChoiceBoard for free, then upgrade when your team needs more projects, admins, or advanced results.
Starter
For individuals and small teams making their first structured decisions.
- 2 active projects
- Up to 20 responses
- Pick-one & rank-all modes
- Core results view
Pro
For teams that make real decisions every week and need the full evidence.
- Up to 5 project admins
- Unlimited projects & participants
- Full results suite — confidence, agreement, factor leverage
- Tiered share links & email invitations
- Templates, exports & presentation view
- Deadlines & participation tracking
Team
For organizations that want decisions as a repeatable operating system.
- Everything in Pro
- Unlimited admins & participants
- Workspace admin & roles
- API access & integrations
- Custom branding
- Priority support
Questions about plans? Read the FAQ — or just start free and see for yourself.
Frequently asked questions
What is group decision-making software? +
It's software that gives a team a structured way to choose between options together. Instead of long meetings and biased spreadsheets, ChoiceBoard collects each person's input through simple head-to-head comparisons and combines them into a single ranked result — with confidence and agreement metrics so you know how solid the answer is.
How is ChoiceBoard different from a weighted decision matrix spreadsheet? +
A weighted decision matrix combines scores for options with weights for criteria. ChoiceBoard collects head-to-head comparisons instead of asking participants for numeric scores. The result includes a ranking and a measured level of agreement. ChoiceBoard doesn’t hide disagreement, it measures it.
What is pairwise comparison? +
A pairwise comparison is a judgment between two options at a time. In ChoiceBoard, participants answer head-to-head questions about options and factors. The comparisons contribute to a ranked result with a measured level of agreement.
Do participants need an account to give input? +
No. You invite participants with a private share link or email invitation. They open it on any device, answer one question at a time, and are done in minutes. You control exactly what each person can see — from compare-only up to the full results report — and every link can be revoked or expired.
What kinds of decisions is ChoiceBoard good for? +
Any decision with multiple options and multiple stakeholders: vendor and software selection, feature and roadmap prioritization, hiring panels, budget allocation, naming and creative reviews, and strategy trade-offs. Use Pick-one mode when you need a single winner, or Rank-all mode when you need a full priority order.
How does the free tier work? +
The Starter plan is a free tier for individuals and small teams. It includes 2 active projects, up to 20 responses, Pick-one and Rank-all modes, and the core results view. Upgrade when you need more projects, more admins, unlimited participants, or the full results suite.
Your next big decision deserves better than a meeting
Set up your first project in two minutes. Invite your team. Get an answer everyone can stand behind.
Start free →